ABC · updated 4h ago

2026 Viral Moments as Halloween Costumes

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“2026 VIRAL MOMENTS AS HALLOWEEN COSTUMES”

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Star Wars sparked the first major pop-culture costume craze in 1977!

After the May 1977 release, Darth Vader & Luke Skywalker costumes dominated Halloween that fall — an early sign that blockbuster releases could instantly reshape costume trends nationwide.

Topic poll · all networksHow much do Americans spend on Halloween costumes each year?

  1. Under $1 billion
  2. About $3 billion
  3. About $5 billion
  4. Over $10 billion
Guess, then reveal the answer

About $3 billion

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