LiveNOW from Fox · updated 22h ago

College Students Nationwide Trade Alcohol for Wellness Darties

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“COLLEGE STUDENTS NATIONWIDE TRADE ALCOHOL FOR WELLNESS DARTIES”

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Gen Z drinks less alcohol than any prior generation on record!

USA TODAY's Rachel Hale is tracking how this plays out on campuses — where 'wellness darties' replace keg parties. Gallup data shows Gen Z adults drink at significantly lower rates than Millennials did at the same age.

Topic poll · all networksWill alcohol-free 'darties' become the new college norm?

Yes — Gen Z reshapes the norm 0%
Only at health-focused campuses 0%
No, alcohol culture always wins 0%
It splits into two party scenes 0%

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Non-alcoholic drink sales in the U.S. surged ~35% in one year!

NielsenIQ data shows the NA beer, wine & spirits segment hit ~$565M in U.S. retail sales in 2023. Major brands like AB InBev now invest heavily in alcohol-free lines to capture the wellness-driven Gen Z market.

Topic poll · all networksWhat's the biggest win of alcohol-free college parties for Gen Z?

Better mental health outcomes 0%
Stronger real friendships 0%
Sharper academic performance 0%
Safer campus communities 0%

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