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Summer clearance sales date back to 19th-century Europe!
Seasonal sales began as retailers cleared unsold inventory before new stock arrived. Today, July sales are among the biggest shopping events of the year. Learn more at Wikipedia
July is now one of the biggest online shopping months of the year!
Since Amazon launched Prime Day in July 2015, competing retailers have launched rival sales events the same week. Adobe Analytics reported U.S. consumers spent $14.2 billion online during the 2023 July sales period.
Seasonal sales were pioneered by John Wanamaker in 1878!
Philadelphia retailer John Wanamaker invented the 'White Sale' to clear unsold linen inventory. His tactic became the model for modern seasonal clearance events still used by retailers every summer.