Hasbro Launches 'Play-Doh' for Adults Tapping Into Nostalgia Trend and New Push to Unplug
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EVERY NETWORK'S FRAMING
“HASBRO LAUNCHES 'PLAY-DOH' FOR ADULTS TAPPING INTO NOSTALGIA TREND AND NEW PUSH TO UNPLUG”
covered 2026-07-13 ▶ Be on the air with NBC NewsAdd your voice
Brian Baker shapes global toy strategy as SVP at Hasbro.
As Senior VP at Hasbro, Baker oversees brand and business decisions for one of the world's largest toy companies. Learn more at Wikipedia
Play-Doh was invented as wallpaper cleaner before kids claimed it!
Brian Baker, SVP at Play-Doh, speaks from inside the iconic brand. Play-Doh started as a 1950s wallpaper-cleaning putty before becoming a children's staple. Learn more at Wikipedia
Adult Play-Doh Strategy
Topic poll · all networksPlay-Doh was invented in the 1950s to clean what off walls?
- Coal soot
- Crayon marks
- Paint stains
- Grease buildup
Guess, then reveal the answer
Coal soot