Historic Downturn in Wine Consumption in US.
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US wine consumption fell for the 2nd straight year in 2023, hitting a 8-year low
California has more wine regions than any other U.S. state!
CA's 150+ federally designated American Viticultural Areas (AVAs) span coastal valleys, mountain foothills, and inland plains. That geographic diversity built its wine dominance — and now those same zones face mass crop replacement.
California's wine industry generates $57.6B in economic impact!
Per the Wine Institute, CA produces ~80% of all U.S. wine. With consumption at historic lows, grape growers face losses reminiscent of Prohibition-era collapses, when vineyards were uprooted across the state.
Topic poll · all networksWhat will CA wineries do with their surplus wine stockpiles?