ABC · updated 9h ago

Inside Immersive Production of 'Masquerade'

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“INSIDE IMMERSIVE PRODUCTION OF 'MASQUERADE'”

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Broadway shows need ~$1M/week in ticket sales to break even!

The average Broadway musical costs $10–20M to produce and must sell roughly 70–80% of seats nightly just to stay open. It's this brutal math that's pushing productions like Masquerade toward immersive, lower-overhead models.

Topic poll · all networksWill immersive shows like Masquerade replace Broadway's traditional model?

  • Yes — immersive is the future! 0%
  • No — Broadway stays dominant 0%
  • Both models will coexist 0%
  • Immersive fades, novelty only 0%

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