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This storyWhat matters most for keeping people engaged with live news?
The '2 months' salary' ring rule was invented by De Beers in 1980.
De Beers' ad agency N.W. Ayer crafted the guideline as a marketing tactic — not tradition. It followed their 1947 'A Diamond is Forever' campaign, which transformed diamonds into the default engagement stone across America.
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This storyWhat does the average American spend on an engagement ring?
- Around $1,500
- Around $3,000
- Around $5,500
- Around $10,000
Guess, then reveal the answer
Around $5,500
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