NBC News · updated 2026-07-10

Levi's CEO on Innovating for the Next Generation

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“'THE ODYSSEY' STARS WILL APPEAR ON 'TONIGHT SHOW' NEXT WEEK”

covered 2026-07-10 ▶ Be on the air with NBC News

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Topic poll · all networksWill 'The Odyssey' be a box office hit after its Tonight Show push?

  • Massive hit — top 5 opening 0%
  • Solid performer, not #1 0%
  • Modest numbers, cult following 0%
  • Flops despite the hype 0%

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Levi's invented blue jeans in 1873 — over 150 years of denim!

Levi Strauss & Co. patented the first riveted denim jeans in 1873, making it one of America's oldest apparel brands still innovating today. Follow Levi's news at Reuters

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