Levi's First Female CEO on Denim Maker's Next Chapter
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“LEVI'S FIRST FEMALE CEO ON DENIM MAKER'S NEXT CHAPTER”
covered 2026-07-10 ▶ Be on the air with NBC NewsWatch the moment
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Topic poll · all networksWhich US city launched the first FAA-approved drone-as-first-responder program?
- Chula Vista, CA
- Seattle, WA
- Austin, TX
- Miami, FL
Guess, then reveal the answer
Chula Vista, CA
Topic poll · all networksWhat's the biggest challenge for Levi's first female CEO?
The LAPD launched the first police helicopter patrol in 1956!
Just as helicopters revolutionized emergency response 70 years ago, drones are now doing the same. Chula Vista, CA's Drone as First Responder program — one of the first in the US — launched in 2018 and now logs thousands of flights yearly.
Topic poll · all networksWhat year did Levi Strauss patent the iconic riveted blue jean?
- 1853
- 1863
- 1873
- 1883
Guess, then reveal the answer
1873
Levi's new CEO Michelle Gass helped create the Pumpkin Spice Latte!
Before taking the helm at Levi's, Gass spent 17 years at Starbucks, where she was on the team that launched the iconic PSL in 2003. The drink now generates over $500M annually for Starbucks.