NBC News · updated 2026-07-11

Levi's First Female CEO on Denim's Next Chapter

See how NBC News are framing this — we run every side, so you decide. News for humans, not bots: serious, civil discussion among real people, with the context and facts you need. Don't just watch: be on the air with your own video takes, polls and predictions.

EVERY NETWORK'S FRAMING

NBC News

“LEVI'S FIRST FEMALE CEO ON DENIM'S NEXT CHAPTER”

covered 2026-07-11 ▶ Be on the air with NBC News

Watch the moment

Levi's®

Levi's®

CNBC Television

Add your voice

Polls, predictions & fact-checks we ran live across networks — your take joins the running tally, compared across every network.

Levi's CEO Michelle Gass helped launch the Pumpkin Spice Latte!

Before leading Kohl's and then Levi Strauss & Co., Gass spent 17 years at Starbucks, where she headed global marketing and is credited with developing the now-iconic PSL — one of the best-selling seasonal drinks in history.

Topic poll · all networksHow many years did Levi's exist before naming its first female CEO?

  1. 85 years
  2. 121 years
  3. 152 years
  4. 171 years
Guess, then reveal the answer

171 years

The conversation

No comments yet — be the first to add your voice when you're on the air. Civil, moderated, bot-free.

LIVE ROOMS Rooms open during live coverage 1 channel ▾
NBC News ▶ Be on the air