ABC · updated 2026-07-13

Meta Removes A.I. Feature From Instagram After Days of Backlash Over Privacy Concerns

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“META REMOVES A.I. FEATURE FROM INSTAGRAM AFTER DAYS OF BACKLASH OVER PRIVACY CONCERNS”

covered 2026-07-13 ▶ Be on the air with ABC

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Meta's been here before — Facebook's 'Beacon' also died from backlash.

In 2007, Facebook launched Beacon, tracking users' off-site purchases and broadcasting them publicly without consent. After a massive user revolt and a class-action lawsuit, Zuckerberg apologized and shut it down in 2009.

Topic poll · all networksWhat was Meta's record GDPR fine for privacy violations in 2023?

  1. €120 million
  2. €405 million
  3. €1.2 billion
  4. €3.5 billion
Guess, then reveal the answer

€1.2 billion

Topic poll · all networksWhat data concern triggered Meta to pull its A.I. from Instagram?

  1. Training A.I. on user photos
  2. Selling data to advertisers
  3. Sharing DMs with third parties
  4. Storing biometric facial data
Guess, then reveal the answer

Training A.I. on user photos

Topic poll · all networksMeta's pulled AI feature was designed to do what on Instagram?

  1. Edit photos automatically
  2. Chat as a user's AI persona
  3. Scan private messages
  4. Generate sponsored content
Guess, then reveal the answer

Chat as a user's AI persona

Meta has faced major privacy fines totaling billions of dollars!

Meta was fined $1.3B by the EU in 2023 for mishandling user data — the largest GDPR fine ever. This latest AI backlash fits a long pattern. Read more at Wikipedia

Topic poll · all networksWhat's the largest privacy fine Meta has ever received from EU regulators?

  1. €45 million
  2. €390 million
  3. €1.2 billion
  4. €4.7 billion
Guess, then reveal the answer

€1.2 billion

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