NBC News · updated 2026-07-14

Millions of Fans Attempt to Collect Every World Cup Panini Sticker

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“MILLIONS OF FANS ATTEMPT TO COLLECT EVERY WORLD CUP PANINI STICKER”

covered 2026-07-14 ▶ Be on the air with NBC News

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This storyPanini's World Cup Sticker Empire

  1. NFL, NBA, and FIFA
  2. NFL, MLB, and Premier League
  3. NBA, NHL, and MLS
  4. NFL, NHL, and FIFA

Panini holds official trading card licenses for the NFL, NBA, and FIFA.

As SVP of Marketing & Athlete Relations at Panini, Jason Howarth manages partnerships at the heart of the global sports collectibles industry. Learn more at Wikipedia

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