NBC News · updated 2d ago

RETAILERS SHIFT TOWARDS BRANDED ENTERTAINMENT TO CAPTIVATE CONSUMERS

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“RETAILERS SHIFT TOWARDS BRANDED ENTERTAINMENT TO CAPTIVATE CONSUMERS”

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This storyWhat should retailers do to win back shoppers?

Go all-in on entertainment 0%
Slash prices, skip the show 0%
Better loyalty rewards 0%
Faster delivery, nothing else 0%

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Eline van der Velden founded Particul6 to tell stories others overlook.

As a production company founder, she brings an independent filmmaker's eye to the stories she covers. Learn about independent film at Wikipedia

This storyWhat's drawing travelers to London's bakeries?

World-class pastries & bread 0%
Authentic local culture 0%
Social media photo ops 0%
Cheaper than restaurants 0%

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This storyShould retailers invest more in branded entertainment?

Yes — it's retail's future 0%
Only if products stay central 0%
No — keep deals & discounts 0%
Too gimmicky for real sales 0%

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Walmart & Amazon now run media studios to sell you products!

Branded entertainment — retailer-produced shows, films & content — is booming as brands seek deeper consumer engagement beyond traditional ads. Explore more at Reuters

This storyWhat was the first feature film with a fully CGI photorealistic human lead?

Final Fantasy: The Spirits Within
The Polar Express
Beowulf
Sky Captain & the World of Tomorrow

Guess, then reveal the answer

Final Fantasy: The Spirits Within

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