LiveNOW from Fox · updated 2026-06-29

Snap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future

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“Snap unveils $2,195 AR glasses as CEO Evan Spiegel bets on post-smartphone future”

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Snap's $2,195 AR glasses echo Google Glass's failed 2013 debut

Google Glass launched at $1,500 in 2013 but was pulled from consumers by 2015 after backlash over privacy and its 'Glasshole' reputation. Snap's AR eyewear bet faces a very familiar uphill battle.

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This storyHow much do Snap's new Spectacles AR glasses cost?

$499
$999
$2,195
$3,500

Guess, then reveal the answer

$2,195

Google Glass flopped in 2015 — Snap bets $2,195 history won't repeat

Google Glass launched at $1,500 in 2013 but was pulled from consumers by 2015 amid privacy backlash. Now Snap, Meta, and Google are all re-entering AR glasses — a decade later and at even higher price points.

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